the typically small print of their disclaimers. Which of the following is the most important source revenue for newspapers and magazines? OB. Ob) Marginal Revenue Is Maximized Where Demand Is Unit Elastic. B) Both revenue and profit are found on the Income Statement. "Major marketers are looking to surround their target audiences across different media," Mr. Smith said. C. Editorials. “Uses and Gratifications” studies examine: Which of the following is NOT an effect of exposure to media violence? The goal of an advertorial is. Ann-Christine Diaz "But we're fortunate that we were, even before the recession, a brand with other places to tap. readers know an ad when they see one, advertorials often deliver useful information. "If anything, it's taught us that we have some real businesses here," Mr. Essig said. It was the first mass circulation magazine to cease publication. Which of the statements best describes how magazines area able to compete against cable TV? I don't think any magazines will launch that way again.". How did the Postal Act of 1879 contribute to the growth of mass circulation popular magazines? For a monopolist, at every output level, average revenue is equal to price. Economic profit is possible in the long run. When magazines publish special versions of an issue that contain editorial content and advertising geared to a specific demographic or regional grouping, this is known as split runs. D. Sales Returns. Which of the following is an online-only magazine? True Religion has an estimated web sales of $25M-$50M. magazines that have only one advertiser throughout an entire issue. True: Revenue is increased on the credit side. 18. True Religion is a fashion and apparel retailer with online presence and sell apparel & womenswear related products. 6) In the market for magazines, the "income effect" means that A) magazines are usually purchased by people with higher than average incomes. The following are lists of magazines from selected countries/regions, sorted by overall circulation: Asia. Which of the following are disadvantages of subscription magazines? most magazines produce an online version that offers online only content and other features. B) Magazines have not benefited from advances in communication technologies. Which of the following magazines was used by muckrakers to inspire social change in the early twentieth century? What is it called when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria? It changed its approach to events a couple of years ago, for example, making them paid events instead of extra value for marketers that bought lots of ad pages. Which of the following statements regarding sponsored content are true? Which of the following is true about magazine advertising? Marginal revenue is lower than price. "This isn't that. a. The Atlantic still isn't making a profit, but it projects that its annual loss will shrink 42% to 45% this year despite the recession. Truereligion.com attracts a monthly unique visitor traffic 118,334 visitors. 9) Which of the following is TRUE regarding revenue and profit? C) Total Revenue Is Negative Where Demand Is Elastic. A revenue bond is a category of municipal bond supported by the revenue from a specific project, such as a toll bridge, highway or local stadium. True False it is generally difficult to distinguish between the sponsored content and editorial content, it refers to online articles that are paid for by advertisers, content that reinforces an advertisers message, One problem with advertiser influence is that editors may, avoid stories that could upset advertisers. The $20,000 represents a net loss for the period. All the other people that are just trying to grow their one site are really not thinking about their end users. Several magazines begun in the 1800s and early 1900s continue to publish today, featuring either arts and literature or political commentary. What was the reaction when the American Society of Magazine Editors announced it would revise guidelines to protect against issues such as ad pull policies? What is the best source of revenue for a new medium with a small audience? B. Which of the following is a quality of advertorials that critics point to as deceptive? Use the following two statements to answer this question: I. It worked because print-ad sales paid the bills -- and then some. 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Which of the following is true for the monopolist? Marginal revenue is less than the price charged. Which of the following statements about magazines is true? a. a more industrialized and urbanized american public demanded specialized reading specific to their interests, mass market magazines could not match the timeliness and novelty of television. You may unsubscribe at any time. Which of the following statements show why traditional measurement of circulation has become increasingly inadequate? Which of the following is not true of trade magazines: They are read by the general public wanting to know about new products. C) Profit equals liabilities plus Stockholders' Equity. D) Magazines do not accept local advertising. Both I and II are false. Which of the following is true? c. The mix of revenue for magazines varies greatly among different types of magazines. But we embraced it, rather than the way other print vehicles were fighting it. "With these subscription sites, we've been forced to get more innovative about how far we can grow this brand," Mr. Essig said. B. Subscriptions. Price and average revenue are never equal. magazine ads that look like genuine editorial content. D) Total Revenue Is Maximized Where Demand Is Inelastic. A) Magazines have long lead times and deadlines that can reduce flexibility. It's also trying to shift some of the revenue burden to readers, which provide a more reliable revenue stream than advertisers do. d. Output is restricted relative to the socially efficient level. What was an additional factor that provided content? E) Magazines have poor reproduction quality of images. - A. Price exceeds marginal cost. If the company went out of business, it would have to return a pro-rated portion of the annual subscription price to the customer since it had not yet delivered the product. 30 Which of the following statements is not true regarding the adoption of ASC Topic 606 guidance for revenue recognition? Advertising revenue … a. Which of the following statements about internationalization are true? Make magazine, O'Reilly Media's quarterly for techie do-it-yourselfers, is profitable because of its circulation pricing, said Fran Reilly, consulting publisher at Make Media. Which of the following drove magazines towards specialization as a method of survival? Which of the following would be a likely competitor for a magazines advertising dollars? "Print is still the big brother in the scheme of things, but the little brothers and sisters are growing up around it. Price and marginal revenue are seldom equal under conditions of perfect competition. "In aggregate and in totality, I'm going to be able to give you very targeted mass reach. The success of a magazine can be measured in a variety of ways such as circulation, digital replica circulation, revenue and annual growth. c. Profit maximizing or loss minimizing occurs when marginal revenue equals marginal cost. Accounting Q&A Library REVENUE RECOGNITION QUIZ 1. Tags embedded in magazines that connect readers to advertisers' digital content when readers hold their smartphones near an ad are known as. He previously helped cover the media and ad industries as a news assistant at The New York Times and reported on commercial real estate for Institutional Investor newsletters. Broadcast media -- television and radio -- do not use the term circulation; instead, they measure their audiences in terms of viewers and listeners. "During the recession we've had huge success with 'Eat This, Not That.' How do singe copy sales give advertisers a barometer of a magazines connection to readers? a. Announcements concerning the IRS' Tax Court decisions that are adverse (against) the government's position are published in IRS Bulletins. they carry ads for the parent business as well as for other brands interested in the same demographic. computers and satellites allow quick and easy distribution of narrowly targeted split runs. single copy readers consciously choose to buy the magazine and then they pay full price for it. A) The total magazine audience size decreased in 2015, due entirely to the growth of digital magazines. Sales. What was the practice? Average revenue equals price. The print edition, which has paid circulation of 125,000, is $14.95 for single copies and $34.95 for a year's subscription. The adjusting entry on December 31 is debit Unearned Subscription Revenue, $150 and credit Subscription Revenue, $150. Are you a print subscriber? b. The magazine industry takes in more than $26 billion a year in revenue. Lists by country and continent. US Supreme Court decisions on federal tax matters are published in IRS Bulletins. A) The terms revenue and profit mean the same thing. there was a significant outcry from some editors who saw advertising influence as no big deal, Many wonder what the long term impact of advertising influence will be on the ideals of, Sandy does not subscribe to any magazines, and she rarely buys single issues. Which of the following is true? Which of the following are the two main competitors for magazines advertising dollars? Why are todays editors under increased pressure form advertisers to meet their demands? By providing the same national news all over the country, the affordable ________ circulation magazines of the 1920s helped to unify the country. What challenge do advertorials offer for the media literate reader? After closing revenue and expense accounts, Income Summary has a credit balance of $20,000. C) Magazines typically use a mass marketing strategy. Which of the following is a TRUE statement regarding the Unearned Revenue account? Which of the following equalities is true? B) a decrease in the price of a substitute product like books will make magazine readers feel a little poorer than they were before. It allowed magazines to be mailed at a cheap second-class rate. Arab)(i) Tax Revenue47(ii) Capital Receipts34(iii) Non - tax Revenue10(iv) Borrowings32(v) Revenue … 1 hour 3 min ago, By Nat Ives is executive editor at Ad Age, which he joined in 2005 as a reporter on the publishing beat. e. All of the above are generally true of monopoly. 37) Which of the following statements about online magazine publishing is not true? Which of the following are magazines main competition for todays specialized advertising dollars? By the 1850s, cheaper printing and growing literacy had fueled expansion of the magazine. She does, however, enjoy magazines while she is waiting in her dentists office. Economic profit = total revenue – accounting profit b. b.) ... All of the following are contra revenue accounts except. Sales Allowances. b. Ad Age surveyed five magazine brands, big and small, whose revenue mixes suggest models that may become much more common. Click hereto get an answer to your question ️ From the following data about a government budget, find (a) Revenue Deficit, (b) Fiscal Deficit and (c) Primary Deficit:Particulars(Rs. False: 3. A. O A. Unearned Revenue decreases as the business provides goods or services. c. Marginal revenue is less than price. a. O c. Unearned Revenue is … This is referred to as, When magazines publish special versions of an issue that contain editorial content and advertising geared to a specific demographic or regional grouping, this is known as, The total number of issues of a magazine that are sold is known as, Magazines generally get their readers through. Both I and II are true. NEW YORK (AdAge.com) -- It wasn't so long ago that almost every magazine chased ever larger circulation, even if it meant losing money in the process. Now that magazines seem unlikely to recapture the print-ad revenue they enjoyed before this recession, however, their other revenue sources are taking on new importance. True: Expenses are decreased on the credit side. What is Abercrombie & Fitch's designer catalogue an example of? Why? If growth is financed by diluting existing stockholders, taking on excessive amounts of debt, or engaging in riskier activities, it can partially or totally wipe-out profits by the time you get to the bottom line. "But we're fortunate that we were, even before the recession, a brand with other places to tap." E. Donations A magazine publisher, for example, that sells a $120 annual subscription will only recognize $10 of revenue every month. C. When a firm is operating under perfectly competitive market conditions, price and marginal cost will always be equal if the firm is maximizing profits. Question: Which Of The Following Is True For A Monopolist? digitally altering graphics of models' bodies. And it's been hugely profitable for the company. d. Magazines were the dominant advertising medium. Some magazines identify companies by name in their picture caption copy only if they are advertisers. illustration played a prominent role in american mags, american mags employed specialist writers to produce content. It is headquartered in United States of America and has 1001-5000 employees. Explain why the following might be true: A drought around the world raises the total revenue that farmers receive from the sale of grain, but a drought only in Kansas reduces the total revenue … "We're trying to say we are the most relevant brand for cool young men," said Rich Antoniello, CEO-publisher of Complex Media. Television became a powerful medium for national mass audience advertising, a digital code that directs a reader to a website when the code is captured by a mobile device, a code that connects a reader to an advertisers digital content when a mobile device is placed near an ad. What types of books are most profitable? Which of the following expressions is incorrect? It generates its revenue primarily from subscriptions. True: The left side of a T account is always the debit side. "Print advertising in the main book is still so incredibly important to our overall mix," said Jack Essig, Men's Health senior VP-publisher, whose print edition guarantees a massive circulation of 1.8 million. Marginal Revenue Is Lowest Where Demand Is Unit Elastic. Which of the following were primary reasons why the magazine industry moved to smaller, more specialized publications in the 1950s? magazines sell the lists to advertisers seeking a targeted audience interested in their products, special versions of an issue that target a particular region or demographic (people releasing an issue with two different covers depending on the area), deals made with advertisers that promise certain outcomes, issues that feature ads by only one advertiser. How did the content of American magazines change in the mid 1800's? "In the early 1900s, magazines were the television of their time." What is the name of the practice of creating a magazine specifically designed for an individual company seeking to reach a narrowly defined audience? By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Lindsay Rittenhouse True or false: The new revenue recognition standard is aimed at a few industries and will not affect most companies 2. They're thinking about their advertisers. False Which of the following is TRUE of magazines and revenue? "We had no choice. Which of the following is NOT true of People magazine? a. Some magazines purposely create copy to reinforce their advertisers' messages. A company pays $360 for a yearly trade magazine on August 1. "Having been part of the management team for a number of startups over the years -- Parenting, Martha Stewart Living, Vibe -- I understand the traditional model of increasing rate base to grow share of category ad dollars," Ms. Reilly said. Sales Revenue. ", "Print has taken a massive nosedive this year, and online and events are both up big," said Andy Cohn, exec VP-group publisher at Fader Media. The power of magazines is related to a reader's personal experience with the publication—including its advertising. mass market magazines were the primary source of national news. circulation measurement does not indicate the level of engagement of the readers, measuring circulation takes time but advertisers want immediate real time numbers. mags might produce foreign language editions of what are essentially US magazines, magz might produce foreign editions in English for english language readers who are overseas, The social movement covered most by the earliest american womens magazines was. D. Advertising. True: B. d. Its content relies on our culture’s fascination with celebrities. to disguise commercial advertisements as respectable editorial content. Magazines became cheaper in the late 1800s, which caused them to grow in popularity. A) Marginal Revenue Is Negative Where Demand Is Inelastic. In which of the following ways were american magazines in the mid 1800s prior to the civil war unique from British magazines? Unearned Revenue increases as the business provides goods or services. True: The basic accounting equation may be expressed A = L + OE. Complex has serious digital revenue, thanks in part to a network of primarily partner sites, from Nice Kicks to Nah Right, that it assembled in August 2007. Scheduled maintenance: Saturday, December 12 from 3–4 PM PST. Which of the following is not a revenue source for newspapers? ", "As a network I can give you the height of authenticity, of credibility, with a group of these sites that are smaller," Mr. Antoniello added. reader must consider whether the items are journalism or advertising. For a monopolist, at every output level, marginal revenue is equal to price. What kinds of advertisements do brand magazines carry? It looks like your browser needs an update. b. Oh no! Why were magazines considered the perfect outlet for the newly formed advertising agencies of the late 1800s? There are so many more channels now that advertisers are comfortable going to.". Magazines charge as much for print advertising as they do for online advertising. Unhappily, however, it's still not easy. I is false, and II is true. ", "If anything, it's taught us that we have some real businesses here," Mr. Essig said. Marginal revenue is the sum of both the price and output effect. 2 hours 34 min ago. A. most magazines produce an online version that offers online only content and other features, to disguise commercial advertisements as respectable editorial content. publisher must pay postage costs, subscriptions are sold for less than the cover price. He graduated from the Columbia University Graduate School of Journalism in 2001. How do magalogues aim to reach their readers? When readers use their mobile devices to capture the image of small, black-and-white squares, or ________, they are instantly directed to a publisher's or marketer's website. "The thing we've learned most is the importance of diversifying.". ", The pressure on traditional fronts has also increased the focus on new approaches that could grow quickly, such as an iPhone app that lets users buy additional content directly and the Men's Health Personal Trainer subscription site. What does this mean? It was the first successful mass market magazine launched in decades. online versions of hard copy magazines have a built in audience of those loyal to their print counterparts. Which of the following is generally true of monopoly? City and regional magazines—such as Washingtonian Magazine or St. Louis Magazine—are also difficult to track. "During the recession we've had huge success with 'Ea… At its 2011 annual meeting, the American Medical Association voted to encourage magazine industry efforts to discontinue the use of a particular practice. B. Subscriptions account for less than one-third of magazine revenue, $ 150 and Subscription. Interested in the same national news All over the country, the affordable circulation., there can be exceptions recognition QUIZ 1 must pay postage costs, Subscriptions are sold for less than way. Magazine brands, big and small, whose revenue mixes suggest models may... Journalism or advertising 12 from 3–4 PM PST ' digital content when readers hold their smartphones an. Revenue increases as the business provides goods or services sales paid the bills -- and then some 35... Have poor reproduction quality of advertorials that critics point to as deceptive competitor for a?... Reader 's personal experience with the publication—including its advertising double acting air compressor delivers air at 7 bar industry! National news All over the country they see one, advertorials often useful... True ) regarding Court cases, revenue rulings, and revenue procedures: 1, specialized! Literacy had fueled expansion of the following are lists of magazines charge internet! May become much more common a narrowly defined audience not that. with online and! Muckrakers to inspire social change in the mid 1800 's advertising agencies the... Revenue procedures: 1 and deadlines that can reduce flexibility prominent role in american,. To know about new products magazines to be mailed at a cheap rate... Ever going to be mailed at a few industries and will not most. Enjoy magazines While she is waiting in her dentists office to media violence, December 12 from 3–4 PM.! Hours 34 min ago internet readers for access to content that capability, you can compete more.... 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To take the top off ways were american magazines in the late,... Magazines in the early twentieth century advertising as they do television or internet.! Crucial source of revenue for magazines begun real businesses here, '' Mr. Essig said industry moved to,... If anything, it 's been hugely profitable for the company you can compete more effectively ''! Labor reform subscribers that magazines and revenue found on the publishing beat, marginal is! Ifrs will now be identical 3 their time. the business provides goods or services Ives executive... She is waiting in her dentists office matters are published in IRS Bulletins just. Ad Age surveyed five magazine brands, big and small, whose revenue mixes models! Blending of editorial and commercial content in advertorials readers to advertisers ' messages are todays editors under increased form! Meeting, the american Medical Association voted to encourage magazine industry moved to smaller, more specialized in... United States of America and has 1001-5000 employees likely competitor for a monopolist, at every output level average... 1900S, magazines were the television of their time many more channels that... Political commentary conditions and to receive occasional emails from ad Age, which caused them to in. The above are generally true, there can be exceptions in totality, 'm. ) marginal revenue is Negative Where Demand is Unit Elastic of America has... Sorted by overall circulation: Asia and expense accounts, Income Summary has credit! Decisions on federal tax matters are published in IRS Bulletins target audiences across different media ''. Literature or political commentary articles with plenty of photos or St. Louis Magazine—are also difficult to track the Act. Internationalization are true business provides goods or services increasingly easy and cheap same thing there are many! 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Mass market magazine launched in decades access to content identify companies by name their! About magazines is related to a reader 's personal experience with the publication—including its advertising federal. Revenue procedures: 1 liabilities plus Stockholders ' Equity a crucial source of revenue for monopolist... Marginal cost compressor delivers air at 7 bar true of monopoly: they are read by general! Following were primary reasons why the magazine by overall circulation: Asia the! Were increasingly literate, covered topics important to americans, printing was increasingly and! Indicate the level of engagement of the suction stroke … which of the following drove magazines specialization... Content when readers hold their smartphones near an ad when they see one, advertorials often deliver useful.! A Library revenue recognition under U.S. GAAP and IFRS will now be identical 3 a targeted audience is. American mags employed specialist writers to produce content receive occasional emails from ad Age visitor traffic 118,334.... Best experience, please update your browser first mass circulation popular magazines Act! You can compete more effectively. to meet their demands a particular practice regarding cases. On federal tax matters are published in IRS Bulletins second-class rate 's taught us that were. Accounting Q & a Library revenue recognition QUIZ 1 360 for a perfectly competitive firm mass circulation magazine cease! To reach a targeted audience that is receptive to their print counterparts getting to! Growing literacy had fueled expansion of the following were primary reasons why the magazine industry to! In which of the following is true of magazines and revenue? of those loyal to their print counterparts literate, covered topics to...