We both took them off the sandwich and ate them as a side dish. We went there. In fact, 43% of buyers were Gen-Xers. The scene. “As a result, Popeyes restaurants across the country are expected to sell out of the Chicken Sandwich by the end of this week.“ The sandwich will return to … After Popeyes announced their no-brainer of a new menu offering this month, a good old-fashioned Twitter war erupted between the fast food industry's major chicken sandwich peddlers, igniting a national debate over whose version reigns supreme. Popeyes released a new chicken sandwich that had everyone tweeting, liking, and commenting about it on social media. © 2020 CNBC LLC. It had a brioche bun, a thick layer of pickles, and it came with either mayonnaise or a spicy Cajun sauce. I got one original and one spicy chicken sandwich. The restaurant would open at 11 a.m., despite the instructions we were given and the hours posted on the door . Popeyes is promoting a sandwich that consists of a fried chicken breast on a brioche-ish bun with pickles and a special sauce. As the 10 a.m. hour ticked by, more people arrived. A Popeyes Chicken Sandwich and a Tactic to Set Off a Twitter Roar “Look at how much attention they’re getting — it’s impressive,” the executive editor of a trade magazine said. And the pickles seemed thicker, almost a little too thick for a sandwich. A huge advantage to this Popeyes launch, of course, is that it took place on Sunday, when its main rival, Chick-fil-A is closed—something Popeyes touted in its run up to the chicken sandwich’s return. We hit the drive-thru to see how it fared against Popeyes. The drive-thru line re-formed, and eventually, it stretched down the side of the restaurant, through the parking lot, past the front of the restaurant and onto the road outside. Popeyes replied, asking the Atlanta-based company "... y'all good?". Discover our menu and order delivery or pick up from a Popeyes near you. It is suddenly, inexplicably inescapable. I hadn’t been planning to be there at the opening bell, but I woke up in time, thanks to the end of Daylight Saving Time. — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. Google searches for “Popeyes chicken sandwich” grew almost 1,000% following the Aug. 19 tweets, according to Google Trends . The new sandwich keeps the formula simple. And, yes, the restaurant threw some major shade at Chick-fil-A, too, as the chain is notoriously closed on Sunday. Popeyes, which is owned by Restaurant Brands International, brought a chicken sandwich to its national menu for the first time last week. After two months of teasing, the fast-food chain Popeyes Louisiana Kitchen (headquartered in Miami, Florida) finally brought its legendary chicken sandwich back today (Nov. 3). Google searches for “Popeyes chicken sandwich” grew almost 1,000% following the Aug. 19 tweets, according to Google Trends . Little Bonus. Popeyes said it introduced its new chicken sandwich to meet existing customer demand, but the social media conversation has been bringing hordes of new faces through the fast-food chain’s doors. The deep-fried chicken is “loaded with fat” from the battering, frying, mayo, and the bun. The Popeyes fried chicken sandwich that kicked off last summer’s Great Fried Chicken Sandwich Wars returned on Sunday. Here's our original review of the fast-selling sandwich. Popeyes serves chicken dishes in mild and spicy flavors and offers sides such as red beans and rice, Cajun fries, mashed potatoes with Cajun-style gravy, Cajun rice, macaroni & cheese, biscuits, and coleslaw.In addition to chicken, Popeyes also serves fish and shrimp entrées. I created the CulinaryWoman Newsletter and podcast. We love fast food (chicken sandwiches), we feel like we are united in sharing the same treat. The deal is good through Sunday, Nov. 15 and must be ordered online or in the app. Popeyes’s new crispy chicken sandwich inspired glowing reviews, long lines, sandwich shortages, and endless online chatter Contributors: Jenny G. Zhang and Greg Morabito Share this story Popeyes would do just fine if it made a chicken sandwich slider. She was unable to finish her sandwich, which seems a little large for elderly appetites. “Awful,” the source calls it. "In general, a follower is less valuable for a brand than a regular person or influencer," Sean Spielberg, co-founder and CEO of Instascreener, a social media analytics firm that focuses on influencer marketing. Some of the meals come with sides, chicken, and enough desserts for up to five people, but this $12 deal is for the main protein only. Order up! After a Twitter spat with Chick-fil-A over chicken sandwiches, Popeyes Louisiana Kitchen walked away with a larger spike in its follower count — but that might not matter for its long-term sales. Went to a Popeyes for lunch, they sold out of the sandwiches already. Popeyes started off with roughly a tenth of Chick-fil-A's Twitter followers. For dinner, my family said a new Popeyes opened up. MENU ITEM SIZE PRICE; Chicken Combos : Dinners Include Regular Side & Biscuit. Popeyes announced the sandwich’s return last week, in time for National Sandwich Day. You may opt-out by. Social media users also chimed in to share their favorite fast-food chicken sandwich. We went there. Popeyes and Chick-fil-A were in a Twitter spat Monday over their chicken sandwiches. The sandwich. Waited in line for 30 min. The Popeyes chicken sandwich will be back in stores this Sunday, November 3, the fast-food chain shared in a tweet on Monday morning. Yikes. On Friday, I stopped by my local Popeyes near Ann Arbor, Michigan, just to see if it had arrived early. The Popeyes Chicken Sandwich is around $3.99. Business may not keep up at that rate, and Popeyes might not get the massive marketing boost that the chicken sandwich generated last time. Popeyes’ customers think highly of the new chicken sandwich, and the online craze about the crispy, juicy chicken is just increasing the hype. Chick-fil-A only added about 10,000 new followers as a result of its tweet. The Popeyes chicken sandwich has been an agent of chaos in an already chaotic year. On August 12, 2019, the Popeyes Chicken Sandwich went on sale across the majority of its American branches. The fried chicken chain’s new offering has become America’s must-eat sandwich, for those who can find a … The first location I attempted to visit had a sign printed on a sheet of 8×11-inch computer paper which read “Sold Out on Sandwich” before the clock struck noon. For dinner, my family said a new Popeyes opened up. I'm an alumni of the New York Times and NPR. Sign up for free newsletters and get more CNBC delivered to your inbox. Popeyes’ spicy chicken sandwich is the best thing I’ve ever had in my entire life. Popeyes’ new chicken sandwich is a bona fide, boneless fried phenomenon. Meanwhile, chicken sandwich newcomer Popeyes vanquished Wendy's, capturing 69% of the vote, to set up the final round we all expected. Spielberg said that brands tend to receive less engagement — fewer likes or comments when taking its number of followers into account — from its followers than a regular person or influencer, individuals or celebrities who can sway public opinion. 50 grams of carbs, and the pickles seemed thicker, almost a little too thick for a chicken! Or mobile app those people numbers so they could go wait in their cars in the U.S. by,., Maxine Clapper, into my Prius and set off, others stayed too... 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